COLORADO NEWS

Denver’s Red Rocks sells more White Claws than anywhere else in the world

Mar 19, 2024, 4:14 PM | Updated: Mar 20, 2024, 9:41 am

NEW YORK, NEW YORK - OCTOBER 16: A view of White Claw Hard Seltzer at Goldbelly's Best of New York ...

NEW YORK, NEW YORK - OCTOBER 16: A view of White Claw Hard Seltzer at Goldbelly's Best of New York presented by Bucket Listers hosted by Joe Ariel and Rev Run during the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One at Pier 86 on October 16, 2021 in New York City. (Photo by Cindy Ord/Getty Images for NYCWFF)

(Photo by Cindy Ord/Getty Images for NYCWFF)

A 24 oz. can of White Claw will run you about $15 at Red Rocks, and although you could buy a whole case of them for that price at most liquor stores in Denver, people are drinking them up at the iconic concert venue!

According to Denver Arts & Venues, the city agency that owns and operates Red Rocks, the venue is the company’s biggest “on-premise” account in the U.S. What makes that even more impressive, is Red Rocks capacity is quite a bit lower than many venues at just 9,545.

Red Rocks sold 254,640 cans of White Claw in 2023, the agency said, which is more than 25% of the total number of malt beverages sold there, according to a recent study by the agency. All told, more than 400,000 hard seltzers were sold at Red Rocks.

As far as food goes, the most popular item at the venue is hot dogs, they sold 65,000 last year. Do hot dogs and White Claws go together? I assume many of you probably know…

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Denver’s Red Rocks sells more White Claws than anywhere else in the world