Amazon’s 30-minute delivery service heading to Denver
May 14, 2026, 3:20 PM
This will be really convenient next time you forget a birthday or anniversary!
Denver is among the next wave of cities set to receive Amazon Now, the tech giant’s ultra-fast delivery service that promises to put groceries, household essentials and electronics on your doorstep in 30 minutes or less. Amazon announced the expansion Tuesday, saying the service will rapidly roll out to Denver and other cities including Austin, Houston, Minneapolis and Phoenix, with plans to reach tens of millions of customers nationwide by the end of 2026.
The service is already widely available in Atlanta, Dallas-Fort Worth, Philadelphia and Seattle, where Amazon piloted the concept beginning in December 2025. Amazon Now operates out of a network of smaller “dark store” fulfillment centers strategically placed near where customers live and work, using Amazon Flex drivers to make deliveries around the clock. The company says perishable goods make up nine of the top 10 most-ordered items for same-day delivery on the platform.
Prime members will pay a $3.99 delivery fee per Amazon Now order, while non-members face a $13.99 charge. Orders under $15 carry an additional small-order fee — $1.99 for Prime members, $3.99 for everyone else. Customers can check availability in the Amazon app or at amazon.com/now.
The expansion puts added pressure on delivery competitors already operating in the Denver market, including DoorDash, Instacart and Walmart, as the retail industry’s speed race shifts from days to hours to minutes. “Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” Udit Madan, senior vice president of Amazon Worldwide Operations, said in a statement. “You can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door.”
Amazon has not announced a specific launch date for Denver or disclosed the location of local fulfillment hubs. The company said customers can check the app to see when the service goes live in their area.
