COLORADO NEWS

Parker McCollum new Under Armour ambassador

May 22, 2026, 12:52 PM

Parker McCollum has been celebrating his “Best Album” win at the Academy of Country Music Awards all week for his self titled fifth album, but he’s also been celebrating being named a new ambassador for Under Armour!

Parker was brought on with a multi-year deal for Under Armour’s footwear and apparel.

Parker shared that he had been wearing the brand as an athlete while growing up and getting to partner with them “honestly means a lot.”

Parker is a big fan of their strong American values and will be featured in several of their campaigns including their UA Freedom lines that focuses on honoring and supporting the military and their families.

Parker is currently being featured in their current promotion for “The Bouncy Tee”.

 

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A post shared by Parker McCollum (@parkermccollum)

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