HOME

Confirmed: Taylor Swift has helped boost the economy

Jul 19, 2023, 10:50 AM | Updated: 10:53 am

Denver, CO — As the Speak Now singer makes her way across the U.S. fans are traveling far and wide to see her. Consequently, Taylor Swift has helped boost the economy with her Era’s Tour. Specifically, an estimated $5 billion has been generated.

Between hotel stays, rental cars, airport visits and dining out, the Federal Reserve is officially confirming Taylor Swift has made a positive impact on economic growth.

It’s no doubt Swifties showed up and showed out in the Mile High City. However despite the endless lines and massive crowds, Denver’s experience was not unique to this tour.

Beyond the concert going, and if they were without a ticket, Swifties still showed up to tailgate, trade bracelets and get a taste of the music from the parking lot.

Breaking down the numbers

A study by QuestionPro wrote, “…more than $1,300 spent per event with 71% saying the experience was worth it and 91% saying they’d go again.”

Dan Fleetwood, President of QuestionPro Research and Insights wrote in the study, “If Taylor Swift were an economy, she’d be bigger than 50 countries; if she was a corporation, her Net Promoter Score would make her the fourth most admired brand.”

This puts Taylor and the Eras Tour Net Promoter Score at 68, along side the top 3 admired brands such as Costco, USAA, and Southwest Airlines.

Taylor Swift has helped boost the economy beyond the initial expectations. Originally publications like Forbes were expecting her to just barely break $1 billion in revenue. Surpassing that, there is still more to come.

For KYGO‘s Taylor Swift Coverage check out our Instagram!

 

View this profile on Instagram

 

98.5 KYGO (@985kygo) • Instagram photos and videos

Home

Cody Johnson...

Sarah Baines

Riley Green and Cody Johnson – writing on the spicy side of life | Music City Minute

There is no doubt, Riley Green’s latest number one single “Worst Way” is one of the most popular songs with the ladies. Interestingly, Green doesn’t stake his career on romantic […]

2 days ago

NASHVILLE, TN - JUNE 13:  Singer Thomas Rhett performs onstage during the 2015 CMA Festival on June...

Sarah Baines

Morgan Wallen slapped with big fine, country music is (baby) booming | Music City Minute

Nearly every city in the US has a hard curfew. Realistically, that timeline can be pushed out if there’s technical difficulties or a rain delay. However, in Morgan Wallen’s case, […]

3 days ago

Lainey Wilson...

Sarah Baines

Lainey Wilson almost makes impulse purchase, Hailey Whitters’ exciting news | Music City Minute

Lainey Wilson regularly gushes about how her fiancé, Devlin “Duck” Hodges, keeps her grounded. For instance, the couple were at one of their favorite restaurants recently, which is located next […]

4 days ago

Walker Hayes...

Sarah Baines

Miranda Lambert receives legendary honor, Walker Hayes takes break from Oreo shakes | Music City Minute

Miranda Lambert has shared very exciting news with fans. The country icon has been chosen to be inducted into the Texas Songwriters Hall of Fame. Lambert’s body of work and […]

5 days ago

LAS VEGAS, NEVADA - MARCH 06: Scotty McCreery performs onstage during Hangover Fest 22 Las Vegas at...

Sheena

Scotty McCreery’s tough (but necessary) decision, Luke Combs left speechless by country icon’s gift | Music City Minute

Hurricane Erin has unfortunately rained on Scotty McCreery’s parade. The “Five More Minutes” singer was looking forward to an outdoor concert in North Carolina this week. However, with the arrival […]

9 days ago

Riley Green...

Sarah Baines

John Rich was robbed and asks internet for help, Riley Green’s resistance to one thing nearly cost him his career | Music City Minute

John Rich, one-half of Big and Rich, desperately needs our help. He took to social media to explain that his ATV (Polaris Sportsman 850) had been stolen off of his […]

10 days ago

Confirmed: Taylor Swift has helped boost the economy