Bring a bra to donate at the Riley Green show in Denver and you could win backstage passes

If you’ve been online at all this summer, you’ve probably seen the videos: fans tossing bras (and sometimes even other types of underwear) onto the stage at Riley Green concerts with enough frequency that his road crew started collecting them in a bin. The People Magazine “Sexiest Country Star” has become so accustomed to the airborne undergarments that he’s even talked about donating them, because as he learned from fan comments, those things are not cheap. Well, Denver, KYGO is leaning all the way into the trend, and turning it into something awesome.

When Riley Green brings his “Cowboy As It Gets Tour” to Fiddler’s Green Amphitheatre on Thursday, Sept. 10, KYGO will be set up outside the box office starting at 4 p.m. collecting new, unused bras from concertgoers. Bring one, toss it at a carboard cutout of Riley, and you’ll be entered to win backstage passes to meet him before the show. Bring more than one? Multiple bras equal multiple entries. So if you’ve been looking for an excuse to hit Target on the way to the venue, this is it. Instead of launching your bra at the stage and never seeing it again, you can donate it for a good cause and potentially shake hands with the man who inspired the trend in the first place.

Here’s the best part: every single bra collected will be donated to local women’s shelters in the Denver area. So whether you win the backstage passes or not, your contribution goes directly to women in the community who need them.

The show features Green with Randy Houser, Kashus Culpepper and Hannah McFarland, with doors at 5 p.m. and music at 6:30 p.m. There will also be a cardboard cutout of Riley at the KYGO booth so you can practice your bra-tossing aim before the show. So look for us outside the box office starting at 4 p.m. and come ready to throw (figuratively), donate (literally) and potentially win your way backstage.