Colorado Chipotle restaurants will offer free food during the Big Game via AI commercial

Chipotle is a Colorado company, so I love supporting them, especially when they’re offering free food. That is the case, but you have to be watching for their commercial during the big game to get it.

With the expected surge of AI-generated ads this Super Sunday, Chipotle is embracing the trend to highlight its long-standing focus on real food. After halftime and before the start of the third quarter, when an AI-generated ad airs, the fast-casual brand will drop a special offer via an Instagram Reel for a free entrée. The Reel will include a text-to-claim code, and the first 100-thousand people who text it to 888222 will score a free meal, redeemable for any regular-priced entrée through February 12 for U.S. customers ages 13 and up.

Chipotle is also rolling out oversized Game Day Nacho Hacks for groups during the weekend and bringing back Chicken Al Pastor, a fan-favorite offering that rewards members can access early on February 9 ahead of its full return on the 10.

Plus, they are saving millions by using someone else’s commercial for their promotion!